Marketing boss Peter Dille suggests 360 ‘doesn’t even work’. SCEA’s VP of marketing Peter Dille has predicted that HD-DVD will be obsolete “in a matter of months”, and attacked the build of Microsoft’s Xbox 360 – following an admission by the Seattle firm that it had seen an ‘unacceptable’ number of faulty machines.

Dille also condemned his rival’s history in the console market and questioned the long-term potential of the Xbox 360.

Speaking to Gamasutra at the E3 expo, Dille said:
"I don't want to be argumentative, but I take issue with Microsoft either having a long tail, or being profitable, because they've never done either. They've never made a dime in this business.

"With the Xbox 360 you've got an inconsistent design, some have a hard drive, some don't, and none of them have Blu-Ray, and the HD-DVD will be out of business in a matter of months. Is this a ten year product?"

The story continues on MCV.com